UNDERSTORY
UnderStory was co-founded with Eric Thomas, a longtime friend and the Creative Director whose talent and dedication have shaped the service from the very beginning. UnderStory provides brand and digital creative services, designing and building thoughtfully crafted brand systems and digital experiences for clients across many sectors. Guided by Eric’s vision and leadership—and supported by a team that blends design, technology, and strategy—the work has brought countless identities, websites, applications, and digital products to life through research, UX/UI design, illustration, content, and engineering. UnderStory’s projects have been recognized by design platforms, awards, and international competitions, reflecting not only the craft but the sustained effort and creativity that the UnderStory team continues to bring to every engagement.
Role
- Provided financial stability and helped shape the studio’s early vision during its startup phase.
- Offered steady encouragement and served as an informal cheerleader to keep the talented team motivated and moving forward.
- The company was sold to Eric Thomas in 2018.
Audience
UnderStory is focused on forward-thinking companies and organizations seeking high-quality, systemic brand and digital design. Its audience consists of clients who value not only aesthetics but also the strategic, thoughtful foundation for their digital experience. The studio works with mature organizations needing a brand refresh, as well as startups aiming to build a strong and differentiated identity from scratch. UnderStory's clients view design as a key strategic investment to strengthen their presence in the world.
Impact
Across many years and a wide range of clients, UnderStory’s work has helped organizations present themselves with clearer, higher-quality digital branding and more effective visual communication. By channeling the artistic and technical talent, businesses have been able to elevate their identity, strengthen their digital presence, and operate with greater confidence in how they showed up to the world. UnderStory recently celebrated its 10-year anniversary, a reflection of the lasting value of the work and the dedication of the team behind it.