@jaywfoster
Bringing innovative ideas to life to empower, connect, heal, and transform
Entrepreneur . Writer . Student of Life
Change is constant — it’s how we grow. I believe in embracing it fully, using technology not just to make life easier, but to make it better — to deepen our relationships, strengthen communities, and care for the world that sustains us.
My work is about building innovative solutions that honor both human connection and the planet. Life itself is the teacher; technology is simply one of the tools helping us listen, learn, and live with greater purpose.
Startups
Philosophy
Life is the Teacher
When all our ways of resisting pain finally fall away, a quiet openness emerges—and in that openness, life becomes the teacher.
What You Focus On Grows
When you shift your attention from the problem to the virtue it calls forth, the challenge begins to transform.
Happiness is the Pursuit
Fulfillment arises not from constant pleasure, but from grateful presence and a quieter way of seeing.
Accepting the Whole
When you accept all of humanity—including the parts reflected by your rivals—an inner weight dissolves into freedom.
Writing & Videos
Internal Family Systems
Meet your "selves". Watch this video for an overview of the Internal Family Systems Therapy model.
Cognitive Distortions
Learn the mind's tricks: A quick review of 10 cognitive distortions, or thinking errors, courtesy of cognitive behavioral therapy.
Changing for Good
Making a major life change? WHAT you do may be as important as WHEN you do it. Check out the science behind changing for good. Based on the book "Changing for Good" by James Prochaska, John Norcross, and Carlo DiClemente.
Archetypes
Each of us embodies all twelve archetypes although we express some more than others. Each is an essential part of the whole. And each has gifts and blind spots.
Innocent:
Loyalty, sense of duty
Orphan:
Empathy and compassion
Caregiver:
Selflessness, nurturing, providing
Lover:
Intimacy, passion, romance, enthusiasm
Jester:
Entertainment, insight, levity
Explorer:
Curiosity, willingness to seek
Outlaw:
Humility, virtue, owes nothing
Creator:
Creativity, vision, willpower, imagination
Hero:
Courage, perseverance, honor
Magician:
Charisma, omniscience, transformative
Sage:
Wisdom, knowledge, teaching, mentoring
Ruler:
Orderliness, omnipotence
Tallahassee Love.
Community
2024
Monthly Service Projects:
“The Canopy team volunteers at Ability 1st, Boys Town, Lee's Place.”
MDA Launches and Rebrands:
“MDA rebrands and secures private funding for a community ‘nexus’ park.”
Ability 1st, BBBS, CFNF, ECHO, MDA:
“ECHO helps under-resourced people gain control over their future stories.”
2014
2015
2019
2021
2023
2025
Monthly Service Projects:
“The Canopy team volunteers at Children's Home Society, Brehon Institute, CCYS, Ability 1st, Ronald McDonald House.”
Market District Association (MDA) Reforms:
“The MDA is reformed, uniting the local business community.”
MDA expands membership:
“MDA expands membership to dozens of local businesses.”
CFNF, ECHO, MDA:
“ECHO rebrands their ‘Breaking Ground’ program. The MDA begins construction of the Nexus park.”
